Marketing & Creative

Your customers need to know who you are and what you provide across every touch point—from your website to social media, direct mail and email marketing, to your physical location. This single voice and image is how you generate leads, drive sales and create growth. This is why great creative and a well crafted marketing strategy are important to your success.

Whether you want to build your brand, convey the right information to the right audience, tell your story, or all of the above, we can help you make it happen.

experience counts

The J. Outlaw Creative & Marketing Team brings together 25+ years of experience in design, marketing, branding, content and strategy. Just like when working with Jimmy, we provide one-on-one personalized and personal service. You’ll work directly with Kerry Fulton and Shannon Gomez to bring your next big idea to life. This dynamic duo has worked together for many years, supporting clients like BB&T Bank to create their award-winning “Bank on Your Success Program,” and U. S. Bank to develop a ground-breaking multiple trigger email campaign for first-time homebuyers. They’ve also worked with Wells Fargo, Huntington Bank and BancorpSouth to create email campaigns, landing pages, promotions and content libraries.

For more information, visit our team page.

Review & Roadmap

Sometimes you just don’t know where to start. That’s why we offer the Review & Roadmap.

Each package provides a professional evaluation of your current program to let you know what’s working, and where there might be room for improvement. Clear commentary and straightforward next steps make a roadmap for success. Select from one of our five all-inclusive packages below, or scroll down for a full list of services.

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Shannon Gomez, President of J. Outlaw Marketing


Each Review & Roadmap hits seven key areas of importance:

  • Creative
  • Content
  • Branding
  • Marketing
  • Customer Experience
  • Data/Analytics
  • Strategic Goals


Review of pages and links.

Recommendations focused on:

  • Clear and relevant message?
  • Consistent with brand?
  • Financial education library?
  • Content adds value for visitors?
  • Easy to navigate?
  • Design supports brand story?
  • Analytics improve performance?

PRICE: $1,500


Messaging and campaign review.

Recommendations focused on:

  • Organized messaging hierarchy?
  • Reflects your brand?
  • Relevant content? Tells a story?
  • Clear call to action?
  • Drives traffic to website?
  • Who clicks through? Why?
  • Frequency? Results Measured?

PRICE: $1,500


Review of recent campaigns.

Recommendations focused on:

  • Connects with digital presence?
  • Targets the right audience?
  • Highlights incentives?
  • Clear call to action?
  • Supports overall strategy?
  • Meets marketing goals?
  • Reflects brand? Supports story?

PRICE: $1,500


Review of sites and recent posts.

Recommendations focused on:

  • Connects with the right audience?
  • Builds online community?
  • Drives traffic to website & location?
  • Compliments brand story?
  • Relevant and timely information?
  • Posting schedule? Timing?
  • Magazine vs. Catalog?

PRICE: $1,500


Recent update, or new brand?

After 2-5 years, how is it doing?

  • Consistent brand story?
  • Speaks to target audience?
  • Website reflects identity?
  • Cohesive digital marketing?
  • Direct mail connects with digital?
  • Internal communications?
  • Correspondance supports brand?

PRICE: $5,000


Need something special?

We can create a program tailored just for you:

  • Search Engine Optimization
  • Keywords
  • Video
  • Overall Brand Story
  • Analytics Setup
  • Brand Makeover
  • Identity Style Guide


How can we help? contact us today.