J. OUTLAW CONSULTING

Marketing & Creative

Your customers need know who you are and what your company provides across every touchpoint – from your website to social media, direct mail and email marketing, to your physical location. This single voice and image is how you generate leads, drive sales and create growth. This is why great creative and a well crafted marketing strategy are important to your success.

Whether you want to build your brand identity, convey the right information to the right audience, tell your story, reinforce trust in your business, or all of the above, we can help you make it happen.

 

Review & Roadmap

Sometimes you just don’t know where to start. That’s why we created our Review & Roadmap packages. Each package provides a professional evaluation of your current program, and hits seven key areas of importance. We provide a 1-2 page written report to let you know what’s working well, and where there might be room for improvement, including pros & cons and recommendations. Clear commentary and straightforward next steps give you a roadmap for success. Select from one of our five all-inclusive packages below, or scroll down for a full list of services.

PACKAGES

Each Review & Roadmap hits seven key areas of importance:

  • Creative
  • Content
  • Branding
  • Marketing
  • Customer Experience
  • Data/Analytics
  • Strategic Goals

WEBSITE

Review of pages and links.

Recommendations focused on:

  • Clear and relevant message?
  • Consistent with brand?
  • Financial education library?
  • Content adds value for visitors?
  • Easy to navigate?
  • Design supports brand story?
  • Analytics improve performance?

PRICE: $1,500

SOCIAL MEDIA

Review of sites and recent posts.

Recommendations focused on:

  • Connects with the right audience?
  • Builds online community?
  • Drives traffic to website & location?
  • Compliments brand story?
  • Relevant and timely information?
  • Posting schedule? Timing?
  • Magazine vs. Catalog?

PRICE: $1,500

EMAIL

Review of messaging and campaigns.

Recommendations focused on:

  • Organized messaging hierarchy?
  • Reflects your brand?
  • Relevant content? Tells a story?
  • Clear call to action?
  • Drives traffic to website?
  • Who clicks through? Why?
  • Frequency? Results Measured?

PRICE: $1,500

DIRECT MAIL

Review of recent campaigns.

Recommendations focused on:

  • Connects with digital presence?
  • Targets the right audience?
  • Highlights incentives?
  • Clear call to action?
  • Supports overall strategy?
  • Meets marketing goals?
  • Reflects brand? Supports story?

PRICE: $1,500

CUSTOM PACKAGE

Need something special?

Let us put together a custom package.

  • Search Engine Optimization
  • Keywords
  • Video
  • Overall Brand Story
  • Analytics Setup
  • Brand Makeover
  • Identity Style Guide

CUSTOM QUOTE

BRAND AUDIT

Recent update, redesign or new brand?

After 2-5 years, how is it doing?

  • Consistent brand story?
  • Speaks to target audience?
  • Website reflects identity?
  • Cohesive digital marketing?
  • Direct mail connects with digital?
  • Voice for internal communications?
  • Correspondance supports brand?

PRICE: $5,000

Creative & Marketing Team

The J. Outlaw Creative & Marketing Team brings together 25+ years of experience in design, marketing, branding, content and strategy. Just like when working with Jimmy, we provide one-on-one personalized and personal service. You’ll work directly with Kerry Fulton and Shannon Gomez, to bring your next big idea to life. This dynamic duo has worked together for many years, supporting clients like BB&T Bank to create their award-winning “Bank on Your Success Program,” and U. S. Bank to develop a ground-breaking multiple trigger email campaign for first-time homebuyers. They have also worked with Wells Fargo, Huntington Bank and Bancorp South to create email campaigns, landing pages, promotions and content libraries.

Read on to learn about our creative and marketing team.

How can we help? contact us today.